Campaigns are the unit of work. They own goals, topics, schedule, and model preferences.
Step-by-step
- 01Open Campaigns and click New campaign.
- 02Enter goal (e.g. lead generation, awareness, product launch).
- 03Add topics or pillars.
- 04Pick formats: carousels, reels, single posts.
- 05Set the schedule (cron or simple daily/weekly).
- 06Activate the campaign to start firing posts.
Note
Campaigns must be activated to enter the scheduler. Drafts will not auto-publish.