Features · The full surface

Everything social. One surface.

A single engine for research, planning, content, approvals, scheduling, publishing, and analysis, wired into the platforms you already use.

  • 7 capabilities, one product
  • ai · approvals · publishing
  • all surfaces native
Research

Signals, before you go looking.

Trends, competitors, pain points, opportunities, industry plays, and topic clusters: surfaced as a live feed so every brief starts with a fact, not a guess.

TopicsTrendsCompetitorsPain pointsOpportunitiesIndustry plays
scanning
  1. ai agent observability
    trend · r/MachineLearning
    +312%
  2. @vercel · carousel · ship-mode
    competitor · linkedin
    +84%
  3. “token rotation breaks everything”
    pain · hn · 2.4k pts
    new
  4. how X cut approvals 12h → 4min
    idea · format · case study
    new
Templates

Plays that ship themselves.

Launches, weekly calendars, lead gen, seasonal, testimonials: each template fixes the shape so the AI can fill the substance.

plays10 · reusable
  • 01Product Launch
  • 02Weekly Calendar
  • 03Lead Generation
  • 04Festival Campaign
  • 05Brand Awareness
  • 06Educational Series
  • 07Offer / Promo
  • 08Event Announcement
  • 09Founder TL
  • 10Testimonial
Content

Campaign-aware AI.

Every artifact is shaped by goal, brand voice, audience and platform. Not a single prompt template stretched across surfaces.

▸ outputclaude-opus-4-7
  • Most teams optimize for the wrong metric.
  • Engagement looks great in a screenshot. Pipeline doesn't care.
  • 3.2× qualified replies in 6 weeks. Same audience.
Brand voice

Tuned once. Applied everywhere.

Define voice per brand once and PostAura keeps every output on-key, with banned phrases, allowlists, and a humanize pass that voice-matches drafts.

industry
b2b saas
profile
Acme SaaS
tone
ProfessionalFriendlyBoldWittyConciseTechnical
banned
game-changersynergyleverage
Calendar

Every post. One surface.

See the full month at a glance, drill into the week, or scan a flat agenda. Drag to reschedule; cross-platform conflicts surface in line.

may · 2026
scheduledpublisheddraftfailed
sunmontuewedthufrisat
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Approval

AI proposes. Humans ship.

Drafts move through review, changes, and approval with a per-role audit trail. Nothing auto-publishes without configured sign-off.

  1. Draft
  2. Review
  3. Changes
  4. Approved
  5. Scheduled
reviewers · 03
  • AD
    creator
    draft author
    approved
  • SR
    manager
    internal review
    changes
  • MN
    client
    external sign-off
    pending
Publishing

Native APIs. No fluff.

Direct integrations with each platform's first-party API. Tokens encrypted at rest, refreshed automatically, scoped to what's actually needed.

connected surfaceslive
  • LinkedIn
  • Facebook
  • Instagram
  • XX
  • Threads
5 connected1 limited3 planned

What you're probably wondering.

  1. Is it really one product?+

    Yes. Research, planning, drafting, approvals, scheduling, publishing, and analytics all live in the same workspace. No tab-switching between five tools.

  2. Which platforms ship today?+

    Instagram, Facebook, LinkedIn, X, and Threads are live. Other surfaces are in active build.

  3. Do I bring my own AI keys?+

    By default we route to the best model per task. If you'd rather use your own Anthropic, OpenAI, or Google keys, drop them into Settings → Routing.

  4. How is brand voice kept on rails?+

    Tone rules, banned phrases, and reference samples are saved per brand and applied to every generation. One brand's voice never bleeds into another.

  5. Will it just post on its own?+

    Only if you tell it to. Approval queues, scheduled drafts, and full-auto are three modes you pick per campaign.

Something else? Ping us →