Instagram publishing requires a Business or Creator account linked to a Facebook Page.
Before you start
- Switch your Instagram account to Business or Creator in the Instagram app.
- Link it to a Facebook Page you admin.
Step-by-step
- 01Open Settings → Integrations.
- 02Click Connect Instagram.
- 03Sign in to Meta.
- 04Grant the requested permissions.
- 05Choose the Page and Instagram account to link.
Personal accounts
Personal Instagram accounts cannot publish via API. Switch to Business or Creator first.
Common issues
- No Instagram account shown: relink your Facebook Page or re-grant permissions.
- Permission denied: Meta requires Page admin role.
FAQs
Can I publish to a personal Instagram?+
No. Instagram's official API only allows publishing for Business or Creator accounts.
Do I need a Facebook Page?+
Yes. Instagram Business / Creator accounts must be linked to a Facebook Page you admin.